BLOG ARTICLES
Digital xcellence’s blog archive.
IHG to remove 200 million mini plastic toiletries in next 2 years
Post Date: 06 Aug 2019 || Takeaways : Commendable point of view : ‘It’s more important than ever that companies challenge themselves to operate responsibly’ It would mean bulk-size amenities will be placed in the bathrooms of its 843,000 rooms around the world by 2021. The Hotel teams will take care of the replenishment & […]
Emirates A380 landing through clouds goes viral
Post Date : 04 Aug 2019 // Sometimes It’s just a seemingly unplanned for incident that can throw up Opportunity for brands to enhance the Brand image & affinity. One such opportunity came as blessing to @Emirates. As i write this paragraph(just 3 days after), the capture has already garnered 1.3 million views on Instagram […]
Work @ OYO CoWorking spaces | Stay at OYO Rooms & Order food from OYO F&B Brands !!
Post Date: 18 July 2019 || Takeaways : OYO is on a Never before seen pace of Expansion. “Explosive” would be an understatement. Some takeaways at this moment( before lot more happens in days & weeks to come. Fun to see such SPEED by a any brand, first time ever. Let’s enjoy the ride !!): […]
Customer Delight : New Benchmark >> Google
This topic is one of the most spoken about, yet, left with so much more to talk and work upon. Term “Customer Service” gave way to words like “Customer Delight“, “Customer WOW“, “Customer Excellence” & so on. The words transformed; overall experience didn’t. There are many reasons & root causes for it. As customers, we […]
Boeing C.E.O. Acknowledges ‘Mistake’ Over 737 Max Warning Light
Post Date: 18 May 2019 || Takeaways : This episode will do down the history lane as a case-study on how “Customer First” should be the mantra and whatsoever the pressure is on Performance/ Stakeholder return, how organizations should stay focused on “Core Values”. For our Values are remembered long after we are gone. What’s […]
BLOG : Digital Strategy — The Pointers to Success
Post Date : 01 Jun 2019 // Under one year into this space, felt it was time to put on record what I noticed as few Pointers that can help make sure the “Digital Journey” for a brand is : #Positive, #Impactful & #Profitable !! Commitment: The brand has to first make a clear decision […]
